Emory & Henry College will introduce Thursday a new logo, the last component of a branding campaign that has reinforced the perception of the College as an institution that changes lives and increases excellence. The unveiling of the logo will correspond with the college's annual celebration of Founders Day, March 21 at 11:15 a.m. in Memorial Chapel.
The new logo designs, which will include a new institutional logo as well as a new college athletic logo, will replace the current designs that were launched in 1996. The current designs were the work of the E&H Public Relations Office under the direction of Dirk Moore, who led the recent branding process that has culminated in the new logos.
“It is important for an institution to re-examine its graphic identity every decade or so,” Moore said. “We were very proud of the designs we created back in the 90s, as they reflected the growth and strength of the institution then. But it is important that our graphic identity reflect the continuing advancement of the institution.”
Since the design of the last set of college logos, Moore said, the College has taken tremendous steps forward in terms of its academic reputation and in identifying key messages that support this reputation.
“It is inspiring to see how Emory & Henry has applied its liberal arts mission to the rapidly changing demands of students,” Moore said. “At the same time, we have experienced a tremendous increase in the recognitions of the College’s reputation for teaching excellence and community service.”
The review that led to a change in the college logos included numerous focus groups with E&H faculty members, staff members, alumni and students. The review was the last step in a branding study that began four years ago. That research helped the College to develop a position statement and key messages that have been a part of E&H marketing efforts.
That position statement says, in part, that Emory & Henry is an institution that transforms lives through excellent teaching, a commitment to service built on sustainability, and the successful outcomes of its students and graduates.
The new logos seek to reinforce this theme, Moore said. “The new logos will reflect the ongoing, successful commitment to excellence at this institution, a commitment that builds on our 176-year history of service and our historic calling to maintain high academic standards.”